In today’s fast-paced digital world, businesses are constantly looking for new and innovative ways to reach their target audience.
The problem is, for the most part, each popular platform is like an established country right now. There’s very little room to be different in your approach to marketing. Given everybody and their mother knows how to upload ads.
But lets talk about one thing you can be different in, and that’s viral tiktok marketing.
With over 1 billion active users worldwide, TikTok has quickly become one of the most popular social media platforms, providing an excellent opportunity for businesses to expand their reach and increase sales.
The best part is, you don’t just need a good paid ad with a good CPM to perform well. TikTok lets you use viral success to drive sales. Reach is free for those who earn it with creative viral ideas.
These ideas can be a funny video, a clear contradiction that humors your audience, etc. If you hit the right buttons with your market, your videos will make it into new stages of virality and can be used hand in hand with your paid ads too.
Now creating a successful TikTok marketing campaign can be overwhelming and time-consuming. That’s where a TikTok marketing agency comes in. These agencies specialize in creating viral videos that engage with users, increase brand awareness, and ultimately boost sales. In this article, we’ll look closer at how a TikTok marketing agency can revolutionize your marketing strategy and help you stay ahead of the competition.
So, whether you’re a small startup or an established business, read on to discover how TikTok can take your marketing efforts to the next level.
A TikTok marketing agency is a company with specific processes that specializes in creating and managing marketing campaigns on TikTok. These agencies have a team of experts who understand the platform’s algorithm and know-how to create videos that engage with users and increase brand awareness. TikTok marketing agencies work with businesses to create a marketing strategy that aligns with their business goals.
Working with a TikTok marketing agency has many benefits. First and foremost, these agencies have a team of experts who understand the platform’s algorithm and know how to create videos that engage with users.
A good experienced agency would have already hands on experience with 1000’s of videos made under their belt (Hey that’s us!).
Sorry for the cheeky plug, anyway. a tiktok agency will work with businesses to create a marketing strategy that aligns with their business goals. They’ll also bare in mind the power of direct response marketing and how to implement it directly on TikTok to get more sales rather than “awareness”.
TikTok marketing agencies also have access to the latest trends and insights, which they use to create content that resonates with users. These trends have a limited shelf life and must be used straight away. The goal is to catch these trends while they work, and this is something a good agency should be efficient at.
Some agencies have their own manual research processes for this, and some will have specific tools they use to identify patterns to take action on (just like how the stock market would work).
Another benefit of working with a TikTok marketing agency is that it saves time. Creating and managing a successful TikTok marketing campaigns, ideas and ads can be time-consuming. A TikTok marketing agency takes care of everything, from creating and managing the campaign to analyzing the results. This allows businesses to focus on their core operations.
TikTok marketing agencies can help businesses increase sales by creating content that resonates with users. Best practice is to apply direct response marketing activities such as “Low stock” reminders, scarcity tactics, price drops, exclusivity offers, etc
TikTok marketing agencies can also help businesses increase their followers and reach their target audience with specific video structures. This, in turn, can lead to increased sales.
Many businesses have successfully used TikTok to increase brand awareness and boost sales. One such example is the Chipotle restaurant chain. Chipotle created a “Lid Flip Challenge,” where users had to flip the lid of their Chipotle bowl and land it perfectly on the bowl. The challenge went viral, with users creating their own videos and sharing them on the platform. This resulted in increased brand awareness and sales.
Another successful TikTok marketing campaign was run by the Washington Post. The Washington Post created a video of a reporter dancing in front of the White House. The video went viral, with users sharing it and commenting on it. This resulted in increased brand awareness and subscriptions to the newspaper.
When choosing a TikTok marketing agency, businesses should consider the agency’s experience, expertise, and track record. It is essential to work with an agency that understands the platform’s algorithm and knows how to create engaging content. Businesses should also consider the agency’s communication skills and their ability to work with the business’s team.
Its all good to talk about the theory of what makes something perform well. But proof of successful execution is more important. We’ll be cheeky again and will use our case studies as a raw example of this.
The cost of working with a TikTok marketing agency varies depending on the agency’s experience and expertise. It is essential to work with an agency that offers transparent pricing and provides a clear breakdown of their services.
Typically pricing will also depend on what style of TikTok marketing you choose.
1. For low budget businesses we recommend going with a done with you coaching program where you feed off expertise and assign a “superstar” to tell your brands story. This technique can transform a business and create lots of new revenue while only paying the cost to access your consultant/coach.
2. Paid ads. This is where you would pay a tiktok agency to manage your paid ads. We only recommend this for businesses who can afford the management fee and also have a budget of £500-£1000+ per month.
The goal here is to make sure everything adds up. A common issue is that the agency managing the business will not calculate the total costs vs return forecast properly.
This can result in the agency having their management fee be too high + the clients spend being set too low. This then results in either breaking even, profiting very lightly (normally at a 1.5 ROI or something not even worth your time).
Creating a successful TikTok marketing campaign requires a deep understanding of the platform and its users. Here are some tips for creating a successful TikTok marketing campaign:
1. Understand your target audience and create content that resonates with them.
2. Use trending hashtags and challenges to increase engagement.
3. Keep the videos short and engaging.
4. Use music in your videos to create a mood and enhance the video’s impact.
5. Work with a TikTok marketing agency to create a successful campaign.
6. Experiment with formulas or use an agency who already has proven formulas (We have 100’s that we test actively, these save you hours of time and lets you create winning content straight away).
TikTok has become a popular platform for businesses to increase brand awareness and boost sales. However, creating a successful TikTok marketing campaign can be overwhelming and time-consuming.
This is where a TikTok marketing agency can help. These agencies have a team of experts who understand the platform’s algorithm and know how to create engaging content.
By working with a TikTok marketing agency, businesses can create a successful marketing campaign that aligns with their business goals and increases their sales.
Changed your mind? Want to shift your budget to something else? Just give us 30 days notice (Chances are you wont need to)
Our reputation swears by results. Our startup agency only does business with you if you pass our value calculator test (This test helps us see if a proper ROI can be made).
No sneaky fees to design graphics or copywriting. This comes included with our listed plans. Everything will also be available for you to oversee and approve in a custom dashboard.