Fokearn engineering are an Irish company specialising in the electrical contractor field. Recently innovating and moving into the electric vehicle charging market, their goal was to increase their home charger installs.
Fokearn needed the following
– More leads to give quotes to over the phone
– Become more known in the irish market as a go-to EV home charger installer
– To talk to qualified people who specifically drive a plug in hybrid or a full electric vehicles
We used a very smart hyper local targeting strategy to find and drive in market leads for home charger installs along with a copy/visual strategy to meet key informational needs instantly.
We applied a “No brainer” offer, along with using key CRO techniques to drive more landing page conversions.
Another key element to success was applying our “Sales Mastery” process. This skyrocketed our lead to sale conversion rate.