People are searching for things your business already covers. Use the power of Google AdWords to reach the right people, and get quick results!
Generally, you pay when somebody clicks on your ad. You can also pay based on impressions, video views, etc. These formats vary based on your budget, goals, & business type.
In simple terms Google Adwords generally uses 3 main ad types
Your audience has various different intentions when using these platforms. Some of your audience has the intent to buy straight away because they have done their research, and some haven’t made their mind up yet.
Lots of customers are still in the research/information gathering stage of their journey, chances are, customers may not be even aware of you, so its your job to make sure you have ads shown to all potential customers, which covers all stages of their journey!
Generate leads for your sales department or future marketing activities. People who're searching google for solutions like yours already have their "buying" or "consideration" mode turned on. Capturing their information tends to be much easier when they're in this mode.
Some keywords have different levels of intent. Target the high buying intent keywords and you can increase your sales!
Dominate the local market with your services and products. People always search for a phone number to call when looking for a solution to their problem. Getting a customer on the phone is an easy way to drive a quick sale.
Find people in all different stages of their customer journey. This includes people who haven't discovered you yet, to people who've visited your website before but didn't fully finish their journey. This could mean they abandoned their cart or got distracted by something in real life. Advertising to all stages of the customer journey allows you to reach your goals much easier.
Campaigns that run 24/7. Good for keeping brand awareness active online, along with being used as a system which will help you reach your monthly sales, leads or follower KPI's
This allows us to show ads to people who visited specific pages on our website. This greatly increases traffic quality.
Target interests and status specific targeting, along with retargeting people who search google and YouTube with various different terms.
These ads work great when wanting some quick wins. These can be attractive trackable offers that make you stand out.
Do you want to drive landing page views or video views? Then this is the format is for you.
Looking to drive app installs to boost your user base? These ads can be placed everywhere, to drive installs!
After Getting in touch, We'll ask you some quick questions about your business. We will then go back to our secret layers and use our research to find the best plan suitable for your business!
Once our research is complete, we will present an AdWords plan to you. The plan will involve putting together an audience to target along with an ad strategy for how you will get the audience to convert and help you reach your goals.
Once we're happy, we will then set a launch date for your campaigns. Different variants of your ads can be created and tested on a small budget to see which performs best. This is always a good practice to use. All ads will be closely managed and reported on once finished.